Creative Cluster

StoryFutures Creative Cluster creates and helps fund R&D projects with creative businesses in the Gateway Cluster and Greater London.

Find out more


StoryFutures is gearing up to launch brand new projects worldwide, stay tuned

Find out more

Challenges and Commissions

As well as offering training, development and mentoring programmes, StoryFutures Academy works closely with the UK screen industries to co-fund immersive challenges and commissions. Our aim by doing this is to create entry points for the UK’s world-leading creative talent and companies into immersive storytelling and push forward the state of the art in this field.

Coventry new logo
Applications now closed
Positive Realities: XR for Youth Wellbeing, Coventry UK City of Culture in 2021

In partnership with Coventry City of Culture Trust and Create Central we want to examine the value of immersive experiences in supporting better health and wellbeing for young adults in Coventry. Working with the young population of Coventry and the agencies who serve them we will be exploring how recreational or educational experiences in VR, AR or MR could have a positive impact on resilience, reduce the potential of isolation and support young people to live fuller and more active lifestyles.

Coventry partner lockup3
Create a pilot immersive experience for young audiences in Coventry

Through this programme, we would like to explore how creative storytelling and new forms of experiential content could help people develop new skills, behaviours or attitudes, or promote positive everyday experiences to support better mental health and wellbeing. We would welcome innovative approaches to meditation and relaxation, ways to untap the creativity of young audiences and ways in which social connections could be improved or that might have educational or behavioural benefits. These experiences could be developed for a variety of different technologies and take a number of different forms. Games, Stories, Musical, Educational and Relaxation experiences are all in scope.

We are most interested in ideas that would indicate potential to prevent the development of certain types of mental health conditions, or ideas that help maintain good mental health. We are not looking to address current sufferers or people in a state of crisis as part of this programme. We do not, therefore, expect a clinical approach to health and wellbeing.

Untitled design1

Upon a successful application we would invite 6 eligible SME’s to attend a workshop facilitated by StoryFutures Academy and Coventry City of Culture Trust. Over this workshop companies would;

• Be up-skilled and immersed in the landscape of AR/VR/MR storytelling
• Experience a variety of health and well-being immersive experiences
• Meet and engage with young audiences from Coventry
• Hear from youth agencies working in Coventry about the wellbeing initiatives they already run and the challenges they face
• Hear about the StoryFutures/NESTA Health & Wellbeing programme and the psychological value and lessons learnt
• Engage with an experienced audience facing immersive company around issues including; editorial development, production workflow, budget distribution etc.

Upon completion of the workshop SME’s would have a short window (two weeks) to submit a proposal for a new immersive experience that could be produced and piloted with young audiences throughout Coventry City of Culture in 2021

Download the full brief below

Download brief

Now Closed

Applications are now closed for our latest call Positive Realities: XR for Youth Wellbeing, Coventry UK City of Culture in 2021

Express interest