Creative Cluster

StoryFutures Creative Cluster creates and helps fund R&D projects with creative businesses in the Gateway Cluster and Greater London.

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International

StoryFutures is gearing up to launch brand new projects worldwide, stay tuned

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StoryFutures Creative Cluster

StoryFutures works with businesses in the Gateway Cluster and Greater London to support and fund innovation in next-generation storytelling formats and technologies. The 'Gateway Cluster' lies immediately to the west of London.

We exist to fuel innovation and growth in immersive storytelling by sharing cutting-edge research with creative SMEs. We also foster collaborations between world-leading institutions, creative industries and sources of funding.

With joint commissioning partners like the National Gallery, BBC Studios and Heathrow Airport, we aim to innovate in story-form, evolve business models, develop data management processes, enhance audience experiences and help SMEs secure funding for growth.

Geographic Eligibility

We welcome interest in our programmes from companies across the breadth of the Gateway Cluster and Greater London. The Gateway Cluster is shown in blue on the map below.

For London-based companies, please note that our remit to support growth in the Gateway Cluster region:

1. Prioritises companies local to the region;

2. Is open to London-based applications able to demonstrate a willingness to collaborate and invest in the Cluster region. Examples of such commitments include hiring cluster-based subcontractors/freelancers, delivering workshops for cluster-based organisations, or offering support in other ways.

Check if your postcode is in the Gateway Cluster below.

Resources

Do VR and AR versions of an immersive cultural experience engender different user experiences?
Research Papers

Do VR and AR versions of an immersive cultural experience engender different user experiences?

September 3rd 2021

This study compared user experiences of one VR and two AR versions of an immersive gallery experience ‘Virtual Veronese’, measuring multiple aspects of user experience, including enjoyment, presence, cognitive, emotional and behavioural engagement, using a between-subjects design, at the National Gallery in London, UK.

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Accessing R&D Funding
Webinars

Accessing R&D Funding

May 17th 2021

UK funders are increasingly looking to support innovation collaborations between industry and academics. This webinar provides an overview of funding opportunities from Innovate UK and research councils and guides on making successful applications.

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Audience Insight Report
Reports

Audience Insight Report

May 13th 2021

StoryFutures and StoryFutures Academy (The UK’s National Centre for Immersive Storytelling, run by the National Film and Television School and Royal Holloway, University of London) have launched their first Audience Insight Report. Our focus in this report is on the users of immersive technologies, with the aims to help further understanding of what the value of immersive storytelling is to users and the creative industries alike. We look at the value in economic, social, emotional, reputational, and cultural terms.

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