Creative Cluster

StoryFutures Creative Cluster creates and helps fund R&D projects with creative businesses in the Gateway Cluster and Greater London.

Find out more


StoryFutures Academy delivers cutting edge training in immersive technology and immersive storytelling for the traditional screen industries nationwide.

Find out more

Access materials for research and training, including reports, toolkits and online guides.

As our work develops, we will release our research findings, training materials and insights to help support our partners, university researchers and the growth of the UK's immersive economy.

We are currently undertaking a wide cross-sector skills survey with Immerse UK, Pact, Ukie, UK Screen Alliance and Bima. The results from this will be released in a report that will be made available here in Autumn 2019.

COVID-19: Useful links for companies in our network

Support, April 27th 2020

We're continuing to support companies during the Covid-19 pandemic. We are actively compiling this list from external sources and partners relevant to the companies in our creative cluster. Find links to start-up support, industry resources, funding access and more.


Skills for Immersive Experience Creation

Skills Report, January 28th 2020

This report was written by StoryFutures Academy: The National Centre for Immersive Storytelling run by the National Film and Television School and Royal Holloway, University of London. Funded as part of UK Research and Innovation’s Audience of the Future Industrial Strategy Challenge Fund, StoryFutures Academy provides cutting-edge creative training and research programmes to ensure the UK creative workforce is the most skilled in the world in immersive storytelling. Foreward by Sir Peter Bazalgette.


Is Immersive Technology addictive?

Research Papers, April 1st 2019

Is VR addictive? That's what the UK government recently asked us for information on. Our response -- not really! In an article just published on the official parliament website, we argued that new technologies are often viewed with suspicion, but with time this almost always proves unwarranted (did you know that parliament voted on whether or not to curtail the original 'Space Invaders' game in 1981?). Indeed, any early intervention could act to stifle a potential £1bn economy for the UK, consisting of much more than just gaming. Rather, we are at the moment in time when it is critically important to develop the sector by careful investment, as was exactly done by the government and the AHRC, by setting up StoryFutures.

View Resource