Resources

The interdisciplinary StoryFutures Audience Insight team is comprised of researchers from the fields of psychology, media studies, and anthropology. We conduct project-focused real world research-led experiments with creative and cultural industries partners, and support prototype development through advisory research and user testing. We have recruited over 3000 immersive users on our digital platform, TestXR.org, allowing us to conduct these studies in location-based or remote contexts. We also conduct longitudinal interpretative critical investigations and ethnographies, and compile findings across projects to understand immersive use across contexts. This enables us to understand not only what today’s audiences value about immersive experiences, but also project attitudes and behaviours of future audiences.