Creative Cluster

StoryFutures Creative Cluster creates and helps fund R&D projects with creative businesses in the Gateway Cluster and Greater London.

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Academy

StoryFutures Academy delivers cutting edge training in immersive technology and immersive storytelling for the traditional screen industries nationwide.

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Explore Introductory Labs Virtual Production Introductory Labs Game Engine Labs
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International

StoryFutures is gearing up to launch brand new projects worldwide, stay tuned

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China

StoryFutures China

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UK-Canada Immersive Exchange

Access materials for research and training, including reports, toolkits and online guides.

As our work develops, we will release our research findings, training materials and insights to help support our partners, university researchers and the growth of the UK's immersive economy.

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Do VR and AR versions of an immersive cultural experience engender different user experiences?
Research Papers

Do VR and AR versions of an immersive cultural experience engender different user experiences?

StoryFutures Creative Cluster, September 3rd 2021

This study compared user experiences of one VR and two AR versions of an immersive gallery experience ‘Virtual Veronese’, measuring multiple aspects of user experience, including enjoyment, presence, cognitive, emotional and behavioural engagement, using a between-subjects design, at the National Gallery in London, UK.

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Is Immersive Technology addictive?
Research Papers

Is Immersive Technology addictive?

StoryFutures Creative Cluster, April 1st 2019

Is VR addictive? That's what the UK government recently asked us for information on. Our response -- not really! In an article just published on the official parliament website, we argued that new technologies are often viewed with suspicion, but with time this almost always proves unwarranted...

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