Creative Cluster

StoryFutures Creative Cluster creates and helps fund R&D projects with creative businesses in the Gateway Cluster and Greater London.

Find out more


StoryFutures is gearing up to launch brand new projects worldwide, stay tuned

Find out more

Virtual Production Introductory Labs

SFA Templates Wide
Welcoming Asa

Virtual Production is a rapidly growing area of content production. By combining CGI, game-engines, and virtual and augmented reality technologies, Virtual Production enables completely new ways of making film and TV, from virtual scouting, to set design, to real-time, on-set visual effects. Virtual Production techniques will impact upon many core disciplines within filmmaking, from cinematography, to production design, VFX, animation, directing and beyond.

StoryFutures Academy’s Virtual Production Introductory Lab provides a safe space for people to begin understanding how Virtual Production technologies are already being deployed to tell compelling stories, and how it might affect their practice in future. These sessions are run in small groups, and are intended to provide a forum for discussion and debate about Virtual Production techniques, develop new thinking and grow a community of practice.

This Introductory Lab is aimed at creative professionals from the screen industries (for example: producers, directors, production designers, VFX Supervisors, cinematographers, and others) who are new to Virtual Production and wish to learn more about the potential of the these new tools, and the current state of this emerging industry.

Due the volume of participants we accept on this lab, it will be run as an online session using Zoom virtual conferencing. Participants at this half-day lab will:

  • Get an overview of the Virtual Production landscape, and the technology enabling this content.
  • Experience and discuss a range of Virtual Production content examples.
  • Hear a case study from a professional with hands-on experience in this sector.
  • Discuss production scenario challenges and impacts from virtual production use.

Labs are held for small groups of between 20 and 24 participants. To apply, please complete the application form. Places will be allocated in accordance with our selection criteria (see below). These Labs are free to attend and we receive a high volume of applications, therefore there is no guarantee on receiving a place and we will not be able to provide application feedback.

Upcoming Dates

Thursday 16th September 2021, 09.40 - 13.30 - Now Closed.

About Asa Bailey, Director of Virtual Production

The arbiter of the user experience

Asa is a Cinematographer and Director and one of the earliest pioneers of virtual production. However, over more recent years he’s become an influential arbiter of the on-set user experience.

“I always want the best possible user experience for all the crew. Ultimately, I am responsible for the virtual production systems. However, ethically, I am also responsible for using technology to reduce the productions environmental impact. Creatively, I support the Director and HODs to be fully immersed in real-time storytelling from day one.”

Asa is routinely hired as a HOD by Studios, Producers and Directors to design and deploy virtual production systems. In this capacity Bailey has worked with DreamWorks, Universal Pictures, Unreal Engine, Unity and Netflix.

Bailey is also a global solutions partner for ARRI, RED, Unity, Unreal Engine, NVIDIA, Ncam, Vicon, Mo-Sys, Brompton, and ROE Visual.

Asa Bailey image 2
In 2021 Bailey was the Director of Virtual Production for © Garena Free Fire live action movie
Asa Bailey image 3
© Garena Free Fire live action movie

Past Labs

StoryFutures Academy Virtual Production Introduction Lab (online session) with guest speaker Hasraf ‘HaZ' Dulull.

Hasraf ‘HaZ' Dulull started his career in Visual Effects for Film and TV, before transitioning to directing and producing with his breakout sci-fi indie feature film - THE BEYOND, which was released by Gravitas Ventures, and premiered at #2 on the iTunes charts before trending on Netflix. His second feature film 2036: ORIGIN UNKNOWN, which starred Katee Sackhoff (Battlestar Galactica, Another Life) earned a limited theatrical release in the US before landing on Netflix.

He was later hired to direct the pilot for Disney’s action comedy mini series - FAST LAYNE, and was also credited as creative consultant on the entire series and directed three additional episodes when he wowed Disney channel executives with his vision for the 8 part series. Other credits include directing the short bridge film - DESCENDANTS - UNDER THE SEA for Disney, and directing a segment in the sci-fi horror anthology PORTALS.

He is currently developing genre TV, Feature and animation projects via his production company HaZ Film, and is represented in Hollywood by The Gotham Group.

Eligibility and Selection Criteria

To apply you'll need to meet the following requirements:

  • Age: Participants must be 18+
  • UK Status: Applicants must be UK nationals or permanent UK residents, living and working in the UK
  • Diversity: StoryFutures Academy operates with a pledge to ensure 50% of participants are women and 15-20% are from BAME backgrounds
  • Track Record: Applicants must have a substantial body of work and track record in a relevant creative field, including a number of screen, production, performance (or equivalent) credits.
  • Ability to benefit: Applicants must explain why this opportunity would be of benefit to them and their career path and aspirations, and provide an opportunity they may not otherwise have access to.
  • Reporting: All participants must agree to funder reporting requirements, including provision of relevant business and employment information

Applications now closed for this lab.

Express interest