AI-Spy launches at Broadgate London

  • StoryFutures
  • November 12th 2019

StoryFutures, To Play For, and Broadgate are delighted to launch AI-Spy, an innovative immersive experience which invites participants to face Alistair, London’s toughest Artificial Intelligence interviewer.

The two-week pop-up, open Monday-Friday between 9am-6pm from 18 November 2019, fuses state-of-the-art emotion tracking with interactive storytelling to explore what it takes to make the grade as an undercover agent.

This live research project, developed by StoryFutures in partnership with creative technology company To Play For, will explore the creative application of Artificial Intelligence to examine how AI can trigger, read, and respond to human emotions. Participants will be able to see how they fare against previous interviewees in a live leader-board to identify how they perform under pressure.

What will Alistair the AI think of you?

Alistair the AI uses To Play For’s platform and Royal Holloway, University of London’s research team to test emotional, verbal and psychological responses. Through a series of interview questions Alistair will determine participant’s potential for a career in the fictitious Artificial Intelligence Service: AI6.

For those who wish to delve deeper into the ideas and technology behind AI-Spy, a panel talk on Fear and AI: Will I Be Replaced? will take place on 27th November from media and technology expert Guy Gadney ( and Sara Bernardini (Professor of AI from Royal Holloway, University of London), discussing the impact artificial intelligence could have on our daily lives.

A co-founder of To Play For, the media technology company behind and the former Head of Digital for Penguin Books UK, Guy Gadney brings a wealth of experience working at the intersection of media and technology for over 20 years.

As a former research scientist at NASA Ames Research Center, Sara Bernardini has published more than forty peer-reviewed papers on autonomy in premier journals such as "Artificial Intelligence" and “Journal of Artificial Intelligence Research”. Currently, the Professor of Artificial Intelligence at Royal Holloway, University of London, Sara’s interests revolve around designing and building Intelligent and Autonomous Systems for practical applications.

Tickets for the talk are available via:

Featuring both VR and 2D experiences, the installation can be found at The Space | 3FA in Finsbury Avenue Square, Broadgate from 18-29 November.

Alistair the AI will determine your suitability for AI6

A hub for innovation and finance, Broadgate is dedicated to promoting endeavours that focus on the future of technology. A public arena for food, retail and culture, the campuses rare collection of public spaces combines the feel of a historic piazza with the energy of modern London.

A R&D collaboration anchored by Royal Holloway, University of London - StoryFutures aims to better understand the potential of immersive storytelling and next generation technologies with research collected by the StoryFutures Audience Insight Team contributing to increased understanding of AI as part of the UK Government’s Industrial Strategy Fund’s Creative Industries Clusters Programme.

For more information on Broadgate, please visit:

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For press enquiries or images please contact Aoife O Connor at Bacchus

About Broadgate

Broadgate is where innovation and finance play.

It is the largest pedestrianised neighbourhood in Central London: a diverse community connecting innovation and finance, and a public arena for new food, retail and culture.

Lying adjacent to the busy transport hub of Liverpool Street station and surrounded by Shoreditch, Spitalfields, Old Street and the City, Broadgate connects Europe’s capitals of investment and technology.

Joint owners British Land and GIC are investing £1.5 billion in Broadgate’s evolution into a world class, mixed use destination for London.

Their masterplan for Broadgate will deliver 4.9 million sq ft of new and redefined workplaces, retail and restaurants, bringing people together to work, shop, drink and dine.

Broadgate’s rare collection of public spaces combines the community and feel of the historic piazza with the energy of modern London. These spaces play host to over 100 cultural events annually, providing a showcase for emerging ideas and talent.

Further details can be found on the Broadgate website at

About StoryFutures

StoryFutures is an R&D collaboration anchored by Royal Holloway, University of London. It aims to support regional companies and the growth of the UKs economy by collaborating with partners like Broadgate on a series of pilots that we can test in front of audiences to better understand the potential of immersive storytelling and next generation technologies.

StoryFutures is funded by the Creative Industries Clusters Programme managed by the Arts & Humanities Research Council as part of the Industrial Strategy.

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