Creative Cluster

StoryFutures Creative Cluster creates and helps fund R&D projects with creative businesses in the Gateway Cluster and Greater London.

Find out more

Academy

StoryFutures Academy delivers cutting edge training in immersive technology and immersive storytelling for the traditional screen industries nationwide.

Find out more

Heathrow x StoryFutures StoryLab call: Immersive Football Experience

  • StoryFutures Creative Cluster
  • December 11th 2019
  • Kylie Bryant
Ready for kick-off?

StoryFutures is pleased to announce its latest research and development (R&D) challenge with Heathrow. Creative companies in our local region are invited to apply for a £60,000 budget to create an immersive prototype experience that encourages passengers to celebrate their love of football.

On offer is the chance to work with StoryFutures' cutting edge R&D team and the UK’s largest airport, with a passenger footfall of over 80 million, to explore the role immersive storytelling can play in Heathrow’s passenger experience economy.

We’re looking for the best and brightest Small-to-Medium Enterprises (SMEs) to come up with exciting ideas for immersing audiences in a complete football experience that brings their love of the game to life. StoryFutures' R&D will help drive innovation for the winning idea by supplying our world-class research team, with expertise spanning psychology of audience engagement, haptics, computer vision and emotion recognition, business modelling and storytelling.

*Note this challenge is now closed.


Share this article: