Immersive Partnerships: The Business of Working in China

What cultural, contractual, and legal issues do you need to consider when creating immersive experiences in China? While the opportunities inChina and Chinese expertise in XR technologies are vast, when expandinginto any new market UK companies will face new challenges and risks. Following extensive research and interviews with companies already successfully navigating these challenges, we will present the outcomes of our research including practical suggestions that UK SMEs looking to expand into the Chinese market can adopt. This event will be presented in collaboration with PACT and DIT who will share their China Toolkit and advice on doing business in China, specifically relevant to new and immersive productions.