Showcasing Immersive Experiences in the UK and China

  • StoryFutures
  • September 23rd 2020
  • Kylie Bryant

A 2 hour multi- masterclass showcasing four innovative immersive experiences located in the UK and China. In this webinar the creators of these immersive projects share their insights into getting these large-scale innovative experiences off the ground.

The StoryFutures China project will prototype immersive, cultural experiences for The National Gallery and Shanghai Museum of Science & Technology that can measurably enhance visitor experience. The project will produce two immersive experiences, one in each institution, that share the same theme of ‘art in science / science in art’. This unified theme will then create opportunities for transnational exchange by enabling each institution and country to export an immersive experience to the other.

About our Speakers:

Yifeng Yang, Deputy General Manager at Foremost, has more than ten-years of project engineering experience for professional display design. Mr Yang was the chief design lead of large-scale exhibitions for the World Expo, Olympic Games, Asian Games, Science and Technology Museum, and other various museums.

Zheng Yu, Executive Director and Design Director at BokehVisual, specializes in cross-border new media visual design and creation. His works include the design and production of the digital picture "Qingming Shanghe Tu", the Alibaba Big Data Interactive Wall, and the multimedia exhibition "Mawangdui Tomb Projection" of the Hunan Museum.

Kate Kneale, Managing Director at HKD, has over 15 years experience of running a design studio and delivering complex multi-disciplinary projects from £20,000 – £2.5m. As director of HKD she manages teams of skilled architects, designers, managers, artists and researchers delivering projects which can be seen in the UK, Singapore, US, China and others.

Richard Houghton, Creative Director at HKD, has over 30 years of experience working in museums and science centres, Richard specialises in conceptual organisation and the development of interactive exhibits. He is particularly involved in the creation of destinations for shared learning and social interaction.

Renyuan Mao, General Manager and Creative Director at Moujie was the director and project manager responsible for the planning and production of the digital picture "Qingming Shanghe Tu" in the China Pavilion of the Shanghai World Expo. He was also one of the main creators of the water holography ballet "Swan Lake" as part of the G20 cultural performances.

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