Storyality: An immersive audience engagement platform
for the heritage sector
Storyality is an innovative, highly accessible, audience engagement platform for the heritage sector, reflecting Arcade’s core mission of ‘connecting people to place through play’. It uses augmented reality technologies to offer a new way of immersing audiences into the narratives of historical locations, whether on-site, at home or anywhere else, using nothing more than their mobile device.
Storyality can be implemented at multiple heritage or other locations of interest across the UK and beyond. Its content management system enables non-technical staff at such locations to create their own stories to engage their audiences.
This prototype was in partnership with UK Parliament. Using the majestic Westminster Hall as its physical canvas, it offers multiple perspectives on historical events and enables users to forge their own experience based on their responses to the narratives laid out in front of them. They experience these stories spatially, physically moving from one to the next, choosing which perspectives to engage with and which doorways to explore next.
Our goal was to research the potential of this novel form of immersive storytelling with audiences, and explore the technologies required to deliver it in a scalable way.
Storyality was tested with remote as well as physical audiences: user response was overwhelmingly positive. They particularly enjoyed how different it is from traditional heritage interpretation, its ability to play with their sense of proximity to Westminster Hall despite being many miles away from it, the feeling of ‘stepping back through time’ to hear the stories of characters from centuries past, and their ability to determine their own path through the experience.
The video below highlights some of the feedback from initial user testing of the prototype experience.
With thanks to the UK Parliament for its time, support and access to its collections.
|Jon Meggitt, Arcade Co-Founder & CEO - Project & Technical Lead|
|Simon Hobbs, Arcade Co-Founder & Chief Design Officer - Design Lead|
|Alex Book, Arcade Co-Founder & Chief Strategy Officer - Strategy Lead & Narrative Designer|
|James Harvey - Lead AR Developer|
|Frans Huntink - App Developer|
|Dr Matthew Smith - Heritage Consultant|
|Angela Chan - Storytelling & Creative Diversity Consultant|
|Royal Holloway, University of London|
Great Reform Act, 1832 Parliamentary Archives, London HL/PO/PU/1/1832/2&3W4n147
Petition for Votes for Women, 1884 Parliamentary Archives, London HL/PO/6/11A
New Dawn, Sculpture By Mary Branson © Mary Branson, Photo credit Parliamentary Art Collection, WOA S753
Images of Westminster Hall ©UKParliament