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Cupsy: How StoryFutures and Heathrow made virtual recycling a reality

by StoryFutures / Surround Vision / Heathrow

StoryFutures Creative Cluster

StoryLab Commissions

In late 2019 we introduced the world to Cupsy: The world's first Augmented Reality recyling bin. Watch what happened when we touched down at Heathrow Terminal 5 with this lovable cup on a mission to get people properly recyling their coffee cups. Created in partnership with Surround Vision and Heathrow Airport. Read the full article on our website here. Project a result of our StoryLab process