StoryLab runs 3 times a year. It's an open innovation event which
funds prototype productions in immersive and next generation
storytelling, linking SMEs with university researchers and large scale
organisations, like Heathrow, The National Gallery and BBC Studios.
Winning SMEs are supported in the delivery of the commissioned work by having access to our story-telling creative team, our operational and business modelling experts and world class audience testing research. By utilising cognitive psychology, neuroscience and media analysis, we help establish the effectiveness of new content experiences.
There are other opportunities, including funding and investment, for winning projects that we'll help scope and deliver with the assistance of our business support and industry partners.
There are currently no open calls for StoryLab Commissions. Check out our StoryLab projects that are currently in action below:
The National Gallery Challenge
This Challenge is now closed. The winning SME is already hard
at work creating a unique immersive experience for The National
Check out the the video above for an insight into the StoryLab process or read on for the brief we set SMEs:
The National Gallery has in its collection a 16th Century painting that it would like its visitors to experience as they would if they saw it in its original home; a historic chapel in northern Italy. The aim is to create a scaleable pilot and temporary installation that will be a multi-sensory, immersive experience. It will draw on the original lighting conditions in the church, the soundscape and music that would have been a part of worship, as well as the architecture and frescoes that originally surrounded the painting. Virtual/Augmented/Mixed Reality and Immersive Audio are all potential opportunities but it’s the story, the experience and audiences that should drive the development of this pilot.
The production budget on offer for the pilot experience is £66k
(including VAT). With access to digital assets and R&D staff time,
the value of the challenge increases to £100k. The winning SME is being
supported by considerable StoryFutures R&D resource spanning
audience insight, business development, storytelling form and
understanding of multi-sensory perception in immersive space.
The Heathrow Challenge
The Heathrow Challenge is now closed.
The Heathrow Challenge was an Open Call for SMEs in the Gateway Cluster (see the map) to win a commission funded by us and Heathrow to pilot a new experience for the sustainability team at Terminal 5. Heathrow wants to encourage visitors to Costa Coffee to recycle take-away cups into the right bins. And we want to make it fun.
The cash budget expectation is £60k (incl. VAT) and there will be top-up funding-in-kind on offer from our technical and R&D support teams.
Selected SMEs were invited to come along to 2 events as part of the commissioning process:
- First, SMEs met the StoryFutures team and prepped ideas with our experts on story-form and audience behaviours, getting to grips with the Heathrow brief and the opportunity on offer.
- Second, SMEs joined a 2-day workshop to rash around ideas and work with our academics and industry specialists who provide cutting edge research on technology, audience insight and testing, data workflows and delivery models. A panel from Heathrow and StoryFutures decides the winning SME.
This way of commissioning means that SMEs don't spend time and
resources in lengthy pitching preparation and get to have face-to-face
time with high profile commissioners such as the National Gallery,
Heathrow and BBC.